Events & Articles

Insights on how outdoor and active lifestyle brands use activity data, plus first invites to our events.

Event

Meet DashLX at The Running Event 2026

Dec 2–3 in San Antonio: recharge at the DashLX LX Lounge, Booth 1121, join our happy hour on Dec 2, and catch our wearable data panel with Brooks Running and Run Flagstaff on Dec 3.

Featured Posts

Real-Time Community Stats: Event Marketing Use Case with Wearable Data

Wearable Data Use Cases

Featured

Resources

Guides and articles on using activity data to build loyalty and better products.

Tuesday, March 11th, 2026     |     4:30-6:30pm     |     Boston, MA

Event

Meet DashLX at The Running Event 2026

Dec 2–3 in San Antonio: recharge at the DashLX LX Lounge, Booth 1121, join our happy hour on Dec 2, and catch our wearable data panel with Brooks Running and Run Flagstaff on Dec 3.

Article
Brand Loyalty

Real-Time Community Stats: Event Marketing Use Case with Wearable Data

How one outdoor brand used live wearable data to turn event day into a loyalty email members reopened all day long, the DashLX real-time community stats use case.

Guide
Lived Experience Data

Wearable Data Use Cases

Your analytics dashboards, CRM tools, and loyalty programs capture digital signals—clicks, carts, purchases, and survey fills. But they miss the real story: the sun-drenched hikes, the snowy trail runs, the 5 a.m. rides. DashLX closes that gap using Lived Experience Data.

All resources

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Article
Product Announcements

Segments: Turn Lived Experience Data Into Living Audiences

DashLX Segments turn wearable and activity data into self-updating audiences for athletic brands, no manual rebuilds, always up to date. See how it works.

Article
Product Announcements

DashLX Achieves SOC 2 Type II Attestation: What It Means for Athletic and Outdoor Brands

DashLX is a Lived Experience Data platform that connects wearable and activity data from fitness platforms including Garmin, Strava, Apple, Fitbit, Coros, Polar, Suunto, and Wahoo, into brand CRM, CDP and Experience Management systems.

Guide
Lived Experience Data

Closing the Personalization Loop: Key Insights from The Running Event 2025 on Wearables, AI, and LX Data

At The Running Event, DashLX and industry leaders showed physical brands how wearable data, AI, and real-world product usage can finally unlock closed-loop personalization.

Article
Brand Loyalty

Close the Customer Experience Gap with AI Personalization Powered by Wearable Data

How brands are transforming real-world behavior into human connection, loyalty, and lifetime value.

Article
Brand Loyalty

Brand Loyalty Strategies for Lifestyle & Outdoor Brands

Brand Loyalty Strategies for Lifestyle & Outdoor Brands: 10 Data-Backed Tactics to Make Loyalty Your Competitive Advantage

Article
Brand Loyalty

Boost Brand Loyalty with Experiential Loyalty Programs That Inspire Year-Round Engagement

A livestream recap with Brooks Running’s VP of North America Marketing & eCommerce on building cross-functional loyalty programs rooted in real-world experiences and data-driven customer engagement.

Guide
Brand Loyalty

Customer Journey Map for an Experiential Loyalty Strategy

Turn Real-World Customer Behavior into Loyalty That Performs

Guide
Brand Loyalty

Download The Experiential Loyalty Playbook

Engagement & Retention Strategies That Boost ROI

Article
Brand Loyalty

How to Measure, Optimize, and Maximize CLV for an Experiential Loyalty Strategy

It’s not the budget. It’s the blind spots. Most loyalty programs don’t fall short because of funding, they stall because they’re built on half the story.

Article
Lived Experience Data

What is Lived Experience Data?

Discover how this untapped stream of “relationship data” is connecting consumers to their favorite brands with the power of AI.

Article
Brand Loyalty

How to Improve Loyalty Programs with Lived Experience Data

Has someone ever started talking to you in the grocery store or on the street, but you knew there was an incoming sales pitch?

Article
Brand Loyalty

How DashLX Helps Outdoor Brands 5X Loyalty Engagement with Hyper-Personalized Messaging

Struggling with low customer retention? Discover how DashLX uses AI-powered, gamified loyalty programs to help outdoor brands 5X their engagement & sales.

Article
Brand Loyalty

The Future of Marketing is 1-1 Relationships Between Brands and Customers

The future of marketing lies in building authentic, one-to-one connections with customers by leveraging personalized, real-time interactions powered by innovative technologies like Lived Experience Data.

Article
Brand Loyalty

Austin Experts Panel Takeaways: How Tech Can Drive Brand Loyalty

Building genuine brand loyalty is much more than a trending topic—it's the lifeline for activewear brands striving to make a real impact.

Past events

Where we've raised a glass

Happy hours, panels, and summits with the outdoor, footwear, and active lifestyle brands we work with.

2026

Happy Hour
Event
Past Event
2026

Switchback Spring Happy Hour

Jun 16, 2026 · New Orleans, LA Drinks with the brand and retail teams in town for Switchback Spring.

Happy Hour
Event
Past Event
2026

Portland Happy Hour

Apr 15, 2026 · Portland, OR Second stop on our Pacific Northwest trip, with Portland's footwear and outdoor crowd.

Happy Hour
Event
Past Event
2026

Seattle Happy Hour

Apr 14, 2026 · Seattle, WA First stop on our Pacific Northwest trip, with Seattle's outdoor and active lifestyle teams.

Tech on Tap
Event
Past Event
2026

Tech on Tap: Boston

Mar 11, 2026 · Boston, MA An evening on post-purchase data with Boston's running and footwear brands.

2025

Tech on Tap
Event
Past Event
2025

Tech on Tap at The Running Event

Dec 2, 2025 · San Antonio, TX The outdoor and sport brand industry happy hour during TRE week.

Read the recap →
Tech on Tap
Event
Past Event
2025

Tech on Tap: Denver

Nov 19, 2025 · Denver, CO Drinks and data talk with Colorado's outdoor industry.

Conference
Event
Past Event
2025

DashLX at The Lead Summit

May 28–29, 2025 · New York, NY Two days in New York with retail and DTC leaders.

Want an invite when we're in your city?

We'll let you know the next time DashLX is hosting near you.

Stay in the know