Use Cases

LX for Product Development

New Product Launch

Sunglasses & optics company

Recruited consumers from new vertical through a free virtual event. Used LX data of participants to identify ideal personas and invite them to join an "Innovation Program": wear test program + product steering committee used to source design input from customers.

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Validate Target Markets

Leading running shoe company

Using LX data to objectively identify members of target population for a new product line, in multiple high-priority (international) markets. Engaging with that population to validate concepts: large scale digital focus group.

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Use Cases

LX for Sales & eCommerce

Market Intelligence

Leading running shoe & apparel company

Leveraging LX data, particularly activity levels, as leading indicators of market trends, seasonality, etc. Informs industry-wide fluctuation tracking, demand models.

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Customer Buying Experience

Leading running shoe & apparel company

Personalized shoe finder based on LX data: Recommend running shoes based upon training habits and mechanics derived from wearables data.

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New Revenue Stream

Sunglasses & specialty optics company

Recruited consumers from new vertical through a free virtual event. Used LX data of participants to identify ideal personas and invite them to join an "Innovation Program": wear test program + product steering committee used to source design input from customers.

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Use Cases

LX for Marketing & Engagement

Loyalty/Retention Consumer Engagement

Premier event promoter and producer

Supporting large-scale engagement strategies with multiple brands, primarily through digital experiences driven by data from connected wearables. These strategies include combinations of: short-term events/challenges, long-term research studies, community groups (e.g., digital run clubs, motivational exercise trackers, etc). Participants can also opt-in to ongoing data sharing with the brand to support future innovations.

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Personalized Content Delivery

Major online publication for outdoor lifestyle

Using LX data to dynamically select the most personalized & relevant content for each email newsletter recipient (topics specifically based on participants’ activity data) in order to drive increased engagement and conversion (open rate, click rate, conversion to paid content).

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Use Cases

LX for Research

Large Scale Data Gathering

Nonprofit American academic medical center

"In the wild" data gathering to support a research study investigating changes in cardiac function over the course of specific ultra running race distances, conducted by a world-leading research institution.

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Injury Prevention Research

Leading running shoe & apparel company

Ongoing, real-world data research initiative to better understand running-related injuries, injury risk, and future prevention of those injuries for branded consumer health & wellness initiatives. Recruitment tied into branded events, and findings being incorporated into products & services.

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