Lived Experience (LX) data
for Fitness & Wellness Brands

Empower your brand with DashLX. The only real-time fitness customer data platform that connects you with your customers every step of their wellness journey.
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CASE STUDY

“Success for us means understanding our customers. DashLX has enhanced every interaction.”

Dan Sheridan,
CEO, Brooks Running

See the Brooks Running case study

CASE STUDY

“DashLX bridges the gap between the innovation lab and the real world. By delivering real-world feedback and user-specific metrics, it has redefined efficiency and empowered us to push the boundaries of innovation”

– Sian Gordon, Director of Innovation, Lululemon Athletica Inc.

Lululemon Case Study coming soon

DashLX powers connection and fuels wellness journeys

x15

Engage like
never before

Does your messaging keep getting thrown in the garbage with the leftovers from last night? With post-purchase messaging that boosts CTR by as much as 15x¹, DashLX ensures your messaging will end up on eyeballs instead of meatballs.

1-Past activations have raised CTR from 1.5% to 23%
+85%

Build loyalty
that lasts

Supercharge loyalty memberships. Experience up to 85%¹ increases in loyalty memberships and more meaningful brand engagement. It’s like having an army of Swifties supporting your brand. (We’ll let your imagination do the rest.)

1-Brooks Running reported over 85% increase (source)
+59%

More spend,
fierce loyalty

Get ahead of the competition by delivering experiences that inspire loyalty and drive customer spending by up to 59%. You can even leave some dust for your competitors while you’re at it.

THE POST-PURCHASE BLIND SPOT

Great run!

Next time you come into the studio try a Yin Yoga class instead of your normal HIIT class if your hips are feeling tight. 
It’s great for runners!

THE POST-PURCHASE BLIND SPOT

What do your customers do with your products in the first 60 days after buying from you?


If your answer is “I don’t know” then you’re not alone. Most wellness brands have no clue what happens post-purchase or sign-up.


We call that blind spot the LX data gap, and you’re losing unnecessary revenue because of it.


DashLX closes the gap by providing frictionless, 2-way communication between your brand and your customers with real-world insights into what they actually do when they’re away from their screens and away from your studio. So you can see how they engage with your products and services in the real world in the time between purchases.

Brand Loyalty
2X - 5X MARKETING PERFORMANCE
2X - 5X MARKETING PERFORMANCE

Build a holistic loyalty club

from the heart

Guide your customers through their wellness journey by promoting a lifestyle that encourages self-care and harmony – not one that only exists to sell a cookie-cutter class or product.

A user overly exerted themselves the day prior? DashLX helps you curate a more recovery focused experience. They want to up the intensity? You’ll be there to show them how. And when they’re not in the studio? Automatically provide helpful meditation advice and personalized wellness tips based on their own activities to give your customers the tools they need to maintain their wellness journey.

Scale  Personalization

Great ride today Katie!

stats this month:
SPINNING (indoor)
205 m
CYCLING (road)
432 m
CYCLING (trail)
9 m

35 | ATTACKS 88 | INCLINES

Yoga: 12 days
Walk: 180K steps
Sleep: 7.2 hr avg.
10% off some new clip-ins

Next time you come in!
Allez! Allez! Allez!
REAL WORLD CUSTOMER INSIGHTS
That was an intense workout!
How did the pants feel?
Good - but had to pull them
up when I bent forward
Thanks for letting us know!
How was the ventilation?
Great! Didn't get too hot
REAL WORLD CUSTOMER INSIGHTS

Create wellness products for the whole human

Get soul and science blended into one and move your customers from data point to human. With DashLX you get immediate, precise data that shows you where your customers are and how they use your products and services in those critical weeks post-purchase. Know if the yoga pants get uncomfortable during hot yoga or if their fitness membership is part of a larger training regimen by using  real-time customer feedback and activity data captured from their own off-screen experiences.

Product Innovation
HOW DASHLX WORKS

Customers opt in. DashLX does the rest.

1
Ready. Set. Dash
Thanks for joining Chloe!Now you can get Sweat Equity Rewards no matter where you work out!

Tired of arguing with your IT department? Send them on a long vacation with DashLX. With the ability to seamlessly integrate with any CRM and management system, we’re only a plug-and-play away.

2
Real-time data. Zero hassle

Sometimes less is more. With DashLX, you only get data that you need to make critical decisions fast. No data weight loss program required.

3
Personalization that converts
That's 3 weeks straight of HIIT-Fit Training!
Here's a discount that'll help you amp your results

What do you get when you mix hyper-personalized messaging with real-time data? Customers that care. Drive higher Open rates, Click-Through Rates, and Average Order Value with messaging customized for each customer.