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LX Data at Work
Learn how Lived Experience (LX) data and collaboration with DashLX have added value and made a real difference for innovative brands.
New Balance
New Balance partnered with DashLX to scale global marathon runner research using wearable data and Lived Experience Data, capturing 40,000+ training runs and 18,000+ AI-triggered surveys to identify a high-potential runner segment and inform product innovation and growth strategy.
Cardiff Met University
Expanded enrollment 2.5x and captured ~2,000 runs plus a 12-week baseline, replacing self-report blind spots with continuous, objective running load and adherence tracking in real-world environments.
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PrimaLoft
PrimaLoft partnered with DashLX to harness Lived Experience Data to scale product research and real-world product testing, automating in-field data collection to transform how lab innovations are validated in the real world.
Method Seven
Harnessing Lived Experience (LX) data to design high performance eyewear and help minimize the risk of UV light on runners.
Brooks
Brooks Running partnered with DashLX to power Brooks Run Club with real-time LX Data, rewarding every run and activating automated, behavior-based engagement that delivers 23% higher AOV while strengthening community connection and year-round motivation.
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Trail Runner
Harnessing Lived Experience (LX) Data to ensure sharing content of maximum relevance, impact, and value.
Our Clients
What people say about us
"We used to rely on surveys alone to understand how products performed outside of the lab. Now, with DashLX, we’re capturing real-time insights from wearable devices—terrain, pace, heart rate, elevation—all tied back to what the athlete experienced. It’s changed how we validate performance and understand shoe prescription."
“DashLX enables precise data collection, on a second by second basis, capturing the delta between the external environment and the body’s internal climate. It’s incredibly deep, technical information that we simply couldn’t access without their platform.”
"Leveraging big data through DashLX has been enterprise transformational for our company. What we have now is a digital nervous system that enables fast decision making across the organization, driving extremely sticky relationships with our customers."
"The DashLX data program links runner activity data directly with our R&D team, impacting the development of cutting edge technology."
"Customer engagement is one of our key objectives and areas of focus, especially in a scalable, digital way. I've met dozens of companies that say they know how to do it, but I've only found one - DashLX - that I believe can actually do it."
Appearances and Podcasts
In this episode of The SaaS Brand Strategy Show, DashLX co-founder Adam Stepanovic relays the struggles and breakthroughs associated with defining and establishing the Lived Experience (LX) category, and how the work of DRMG assisted in that journey.
Listen NowReady to get started?
Click below for more information on how to use LX Data to drive strategic initiatives across your organization.
