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Your customers' activity data, shared on their terms
Wearable and app activity lives in Garmin, Apple Health, Coros, and other apps. With DashLX, customers choose to connect it to your brand and can turn it off anytime.
What zero-party data means at DashLX
Zero-party data is data a customer chooses to share with a brand. At DashLX, every connection starts with that choice and stays visible to the customer. Customers connect once through a branded flow on your site or in your app, and activity flows from then on.
One connection supports the research programs, events, loyalty rewards and personalized experiences each customer signs up for, so no team has to start from scratch.
Explore use cases →What every DashLX connection has in common
Three things are true from the first tap.
Built on direct consumer authorization, never brokered or purchased customer data.
Not a panel. These are your own customers, members, testers and people who join through your events and programs.
Customers know their connection is handled by DashLX, on your brand's behalf.
What data do customers share with brands?
Customers share activity from their devices and apps, like workouts, routes, and effort. DashLX adds context like weather, terrain, and activity location. The result is LX Data (Lived Experience Data): signals your systems can act on.
What you receive depends on the program a customer joins and the sources they connect. Coverage is strongest for walking, hiking and running, followed by cycling, swimming and court sports.
The DashLX Profile Page
Customers see and manage every connection in one place. They can add a device or remove access anytime, and the changes are applied instantly.
Change a connection in seconds
Customers can stop sharing with a brand or remove a device whenever they like.
How you use LX Data, and how it's protected
Never sold, never passed to other brands, your programs only
Have DashLX activate it for you, keep your own copy, or both. Either way, it follows what customers choose to share and never helps a competitor.
The data goes only where the customer directs. It's never sold and never passed to other brands.
By default, DashLX activates the data customers authorize, delivering signals, audiences and actions into your own systems within seconds, like a mileage milestone that triggers a reward.
What your members share powers your programs, and only yours.
A copy of the data customers allow and direct passes through to your own environment. You control and use that copy independently, under your own privacy policy. If a customer stops sharing or deletes their data, DashLX lets you know so you can handle your copy the same way.
Secure by design, built for compliance
Enterprise-grade security, independently attested, with consent built into every connection.
GDPR and CCPA support: explicit consent, user-controlled sharing, access and deletion requests, data portability and international transfer safeguards.
Data encrypted at rest and in transit.
Multi-factor authentication protects access.
Access limited to what each role needs.
Customer data sits on private networks, walled off from the public internet.
Subprocessors managed under documented controls.
Security training for every employee and documented incident-response procedures.
DashLX handles consent capture, opt-out, identity resolution and secure storage.
For shoppers and testers
Connecting pays off for the people who share.
- Points and VIP experiences
- Better recommendations
- Replacement reminders timed to real use
- Connect once, and activity flows hands-off
- Each program shows on their Profile Page, and they can leave the same way they joined
- Surveys arrive at activity milestones
