The data engine behind every LX-powered experience
From signal to story to action







History
Status
History

Normalized
80% treadwear alert
You'll need some new shoes in about 3 weeks


80% treadwear alert
You'll need some new shoes in about 3 weeks

Built for turnkey action, insights and analysis
Automated actions based on behavior signals
Messages and product recs triggered in real time based on real-world customer behaviors — without waiting on data teams or custom dev. Define a signal ("runs 50 miles", "bikes in the rain", "skis most vertical course of season") and trigger an email or text. No data manipulation for you – just results.
Real-time customer profile updates and behavioral segmentation
Automatically update your current CRM or CDP with the latest intel on customers. Auto-segment them into groups ("morning runners", "training for marathon", "all-weather hikers" etc.) based on what they actually do... and all without asking for help from your data science and dev teams.
Unified customer intelligence in a data pipeline
All your customer data—wearable, environmental, behavioral, and transactional—normalized and actionable in one place. If you like to build and manage your own tech stack we can connect the data to your own BI tool – or we can provide one for you.
How we turn movement into meaning
Coming soon: Wahoo, Samsung, Oura


















Every Signal Triggers Something Meaningful




New Hiking Boots


or Check-In Email
Built for Marketers, Loyalty and Product Innovators. Loved by Engineers, and Compliance Teams.
For Loyalty & Ecommerce
Drive higher engagement, AOV and LTV by making product selection individualized
For Product Innovators
Combine qualitative & quantitative data with real-world behavioral, environmental and activity insights
For Engineers
REST APIs, webhooks, and SDKs make it easy to integrate and launch fast.
For Compliance & Legal
100% opt-in, zero-party data. Fully GDPR/CCPA compliant.
Proven Impact on Engagement, Loyalty, and Sales
Actual customer results - Global sportswear brand
Actual customer results - Multinational running brand
— McKinsey
Typical measurable impact within the same quarter