The data engine behind every LX-powered experience

DashLX transforms zero-party wearable, environmental, and behavioral signals into ready-to-use insights and automated brand actions—so you can deliver the right message, product, or reward at exactly the right moment.
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The LX Data Flow

From signal to story to action

Activities
Devices
Activity: Run
Pace
Heart Rate
Context
UV Index 9
Rainy
84°F
Environment
Location
Trail/Rocky
Elevation 3264 ft
Profile
Purchase
History
Loyalty
Status
Browsing
History
Brand CRM or CDP
All Data

Normalized
Business insights
Automated messages triggered by customer behaviors

80% treadwear alert

You'll need some new shoes in about 3 weeks

Recommended based on your typical stride, terrain and weather (and what might be your favorite color!).
All Data
Normalized
Business insights
Automated messages triggered by customer behaviors

80% treadwear alert

You'll need some new shoes in about 3 weeks

Recommended based on your typical stride, terrain and weather (and what might be your favorite color!).
Typical LX Data Use Cases

Built for turnkey action, insights and analysis

Automated actions based on behavior signals

Messages and product recs triggered in real time based on real-world customer behaviors — without waiting on data teams or custom dev. Define a signal ("runs 50 miles", "bikes in the rain", "skis most vertical course of season") and trigger an email or text. No data manipulation for you – just results.

Real-time customer profile updates and behavioral segmentation

Automatically update your current CRM or CDP with the latest intel on customers. Auto-segment them into groups ("morning runners", "training for marathon", "all-weather hikers" etc.) based on what they actually do... and all without asking for help from your data science and dev teams.

Unified customer intelligence in a data pipeline

All your customer data—wearable, environmental, behavioral, and transactional—normalized and actionable in one place. If you like to build and manage your own tech stack we can connect the data to your own BI tool – or we can provide one for you.

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“We now have a digital nervous system that enables fast decision-making that drives sticky customer relationships.”

Pete Humphrey,
R&D, Brooks Running

LX Data Integrations

How we turn movement into meaning

Data Sources - DashLX
Wearables
Garmin, Apple, Fitbit, Strava (including Strava Challenges), Suunto, Coros, Polar

Coming soon: Wahoo, Samsung, Oura
Environmental
Terrain, Elevation, Weather
Data Sources - Brand
Brand
CRM, CDP, Ecommerce, Survey Tools, Loyalty Platforms, etc.
Types of LX Data Captured:
Signal
Example
Activity Type
Trail run, ski session, yoga, walk
Performance
Heart rate, pace, elevation gain
Environment
Temperature, rain, UV, terrain, location
Behavior Patterns
Time of day, frequency, consistency
Data Sources - DashLX
DashLX automated actions can activate from any of these destination platforms – or from any standard MarTech platform with a documented REST API.
Any CRM
Any CDP
Any Email
Any Messaging
Any Survey Tool
Custom Endpoints & Webhooks
Custom Platforms
Real-Time Action:

Every Signal Triggers Something Meaningful

100 miles logged!
Loyalty Reward Unlocked
Weather change while skiing
Winter Gear Promotion
Frequent trail hikes
Invite to Field Test
New Hiking Boots
Reduced activity
Motivational Nudge
or Check-In Email
See Use Cases in Action

“Success for us means understanding our customers. DashLX has enhanced every interaction.”

Dan Sheridan,
CEO, Brooks Running

For your whole team

Built for Marketers, Loyalty and Product Innovators. Loved by Engineers, and Compliance Teams.

For Marketers

Trigger personalized SMS/email flows based on real-world behavior

Learn more

For Loyalty & Ecommerce

Drive higher engagement, AOV and LTV by making product selection individualized

Learn more

For Product Innovators

Combine qualitative & quantitative data with real-world behavioral, environmental and activity insights

Learn more

Download the 10 LX Use Cases Guide

For Engineers

REST APIs, webhooks, and SDKs make it easy to integrate and launch fast.

For Compliance & Legal

100% opt-in, zero-party data. Fully GDPR/CCPA compliant.

See our Data Privacy Policy

Results that matter

Proven Impact on Engagement, Loyalty, and Sales

59% revenue increase among loyalty members

Actual customer results - Global sportswear brand

230% more interaction from LX-triggered messages

Actual customer results - Multinational running brand

78% of consumers more likely to buy from brands that personalize

— McKinsey

60–90 days from integration to measurable results

Typical measurable impact within the same quarter

Want to see it in action?

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Case Studies

Read all case studies

Brooks Running

We partnered with Brooks Running for product innovations, insights & customer engagement.

Method Seven

We harnessed Lived Experience (LX) Data to help minimize the risks and effects of UV light on runners.

Trailrunner Magazine

We harnessed Lived Experience (LX) data to ensure sharing content of maximum relevance, impact, and value.

Events and Articles

Guide

Lived Experience Data Use Cases

Your analytics dashboards, CRM tools, and loyalty programs capture digital signals—clicks, carts, purchases, and survey fills. But they miss the real story: the sun-drenched hikes, the snowy trail runs, the 5 a.m. rides. DashLX closes that gap using Lived Experience Data.

article

How to Improve Loyalty Programs with Lived Experience Data

Has someone ever started talking to you in the grocery store or on the street, but you knew there was an incoming sales pitch?

article

How DashLX Helps Outdoor Brands 5X Loyalty Engagement with Hyper-Personalized Messaging

Struggling with low customer retention? Discover how DashLX uses AI-powered, gamified loyalty programs to help outdoor brands 5X their engagement & sales.