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We’re hosting an expert panel at The Running Event

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Article

DashLX Adds Wahoo as a Wearable and App Data Connection

DashLX now supports Wahoo as a wearable and app data connection, expanding the real-world activity signals brands can capture and activate through the DashLX Lived Experience Data platform.

DashLX Achieves SOC 2 Type II Attestation: What It Means for Athletic and Outdoor Brands

Closing the Personalization Loop: Key Insights from The Running Event 2025 on Wearables, AI, and LX Data

Featured

Tuesday, March 11th, 2026 | 4:30-6:30pm | Boston, MA

Article

DashLX Adds Wahoo as a Wearable and App Data Connection

DashLX now supports Wahoo as a wearable and app data connection, expanding the real-world activity signals brands can capture and activate through the DashLX Lived Experience Data platform.

Article

Product Announcements

2026

DashLX Achieves SOC 2 Type II Attestation: What It Means for Athletic and Outdoor Brands

DashLX is a Lived Experience Data platform that connects wearable and activity data from fitness platforms including Garmin, Strava, Apple, Fitbit, Coros, Polar, Suunto, and Wahoo, into brand CRM, CDP and Experience Management systems.

Guide

Lived Experience Data

Closing the Personalization Loop: Key Insights from The Running Event 2025 on Wearables, AI, and LX Data

At The Running Event, DashLX and industry leaders showed physical brands how wearable data, AI, and real-world product usage can finally unlock closed-loop personalization.

Article

Brand Loyalty

Close the Customer Experience Gap with AI Personalization Powered by Wearable Data

How brands are transforming real-world behavior into human connection, loyalty, and lifetime value.

Article

Brand Loyalty

Brand Loyalty Strategies for Lifestyle & Outdoor Brands

Brand Loyalty Strategies for Lifestyle & Outdoor Brands: 10 Data-Backed Tactics to Make Loyalty Your Competitive Advantage

Article

Brand Loyalty

Boost Brand Loyalty with Experiential Loyalty Programs That Inspire Year-Round Engagement

A livestream recap with Brooks Running’s VP of North America Marketing & eCommerce on building cross-functional loyalty programs rooted in real-world experiences and data-driven customer engagement.

Guide

Customer Journey Map for an Experiential Loyalty Strategy

Turn Real-World Customer Behavior into Loyalty That Performs

Guide

Download The Experiential Loyalty Playbook

Engagement & Retention Strategies That Boost ROI

Article

Brand Loyalty

How to Measure, Optimize, and Maximize CLV for an Experiential Loyalty Strategy

It’s not the budget. It’s the blind spots. Most loyalty programs don’t fall short because of funding, they stall because they’re built on half the story.

Article

Lived Experience Data

What is Lived Experience Data?

Discover how this untapped stream of “relationship data” is connecting consumers to their favorite brands with the power of AI.

Guide

Lived Experience Data

Lived Experience Data Use Cases

Your analytics dashboards, CRM tools, and loyalty programs capture digital signals—clicks, carts, purchases, and survey fills. But they miss the real story: the sun-drenched hikes, the snowy trail runs, the 5 a.m. rides. DashLX closes that gap using Lived Experience Data.

Article

Brand Loyalty

How to Improve Loyalty Programs with Lived Experience Data

Has someone ever started talking to you in the grocery store or on the street, but you knew there was an incoming sales pitch?

Article

Brand Loyalty

How DashLX Helps Outdoor Brands 5X Loyalty Engagement with Hyper-Personalized Messaging

Struggling with low customer retention? Discover how DashLX uses AI-powered, gamified loyalty programs to help outdoor brands 5X their engagement & sales.

Article

Brand Loyalty

The Future of Marketing is 1-1 Relationships Between Brands and Customers

The future of marketing lies in building authentic, one-to-one connections with customers by leveraging personalized, real-time interactions powered by innovative technologies like Lived Experience Data.

Article