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Real-time, real-world product testing from real customers at scale
Trusted by the most innovative brands & organizations
Lived Experience Data for Product Testing
a smartphone
wearables and a third of U.S. adults use them
are untruthful
Know how customers use your products in real time
Real-time data based
on real-world product use
Is that survey your customer spent less than 30 seconds mindlessly filling out, going to show you how your products are being used in the real world? We don’t think so. Which is why we designed our platform so you can see what your customers do and where they do it at scale. Meet unmet expectations, drive advanced product development, and leave your competition in the dust with DashLX.
Real Customers, Real Answers
Recruit from your actual customer base
Ah, survey panels. Where half the people who turn up have never even heard of your brand, wasting thousands of dollars in the process. Wouldn’t it be nice to reward people who love your products and would willingly opt in to be a part of your testing panel? With DashLX, you now can. By combining our behavioral data with your company’s customer data, you can build an army of die-hard fans ready to tell you everything you need to know to continue making the products they love.
Be a product tester!
Earn gift cards to buy your next pair!
"We used to rely on surveys alone to understand how products performed outside of the lab. Now, with DashLX, we’re capturing real-time insights from wearable devices—terrain, pace, heart rate, elevation—all tied back to what the athlete experienced. It’s changed how we validate performance and understand shoe prescription."
Jinger Gottschall,
Director, Sports Research, New Balance Athletica, Inc.
Be where your customers are with Real - World Usage Data
LX data tells the whole story
Surveys can be a great tool. But does Susie remember exactly what yoga class was like yesterday? And did John really go from being a couch potato to running back-to-back 10K marathons? DashLX puts you beside your testers in real-time so you get precise, accurate data on how your products perform.
Know if your Dri-Fit clothes keep customers dry or if your shoes get destroyed faster than anticipated. Capture activity data like heart rate, duration, pace, activity type and exercise frequency as well as contextual data such as temperature, topography, location and weather to supplement your own data about product selection and behavior-triggered post-workout survey questions. Finally, your team can see the whole picture.
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“Success for us means understanding our customers. DashLX has enhanced every interaction.”
Dan Sheridan,
CEO, Brooks Running
