What is Lived Experience Data?

A customer’s journey doesn’t begin with a click—and it certainly doesn’t end with a cart.

Modern consumers live active, multi-dimensional lives, packed with fun and adventures.

Sadly, that doesn’t show up neatly inside traditional MarTech, Survey, or Product Innovation dashboards, so brands have no way of using this data to build deeper, meaningful relationships with consumers.

What if there is data that can separate brands from their competitors by showing them what their customers do across the full structure of a 24-hour day?

What if that data could put them beside their customers in real-time, giving them the power to engage with them during or right after they’re favorite hobby or sport on a mass scale?

And what if implementing the system to gather that rich, real-world behavior didn’t require getting into a boxing match with your IT Department?

No, this isn’t the beginning of a superhero movie (or a multi-million dollar fight at Madison Square Garden).

It’s the beginning of Lived Experience Data (LX Data): the new wave of customer insights that is improving brand loyalty, scaling research, and boosting product innovation for lifestyle brands.

What is Lived Experience Data

Unlike your current stack that tells you about website clicks, product purchases, and survey fills. LX Data captures the real lifestyle behind consumers' digital footprint -  sun-drenched hikes, 5 a.m. rides, snowy trail runs.

LX Data reveals how consumers are living in the real world throughout the day, connecting brands with their customers in the physical world.

“An outdoor brand that creates raincoats for example, when they make a raincoat, they aren’t thinking, how is it going to work around the clickstream data, they’re thinking what it’s like in an actual rainstorm. That’s where Lived Experience data comes in.”

Adam Stepanovic, Co-Founder and CEO, DashLX

It deeply understands the human stories unfolding every day:

• The early-morning marathon training sessions when it’s cold and wet
• The adventurous trail hikes at altitude, where the human lungs, brain, and muscle all fight for oxygen
•  The effects seasonal shifts from summer running to winter skiing has on athletes

This is a new category: Lived Experience Data. It bridges what we call the Lived Experience Gap-the missing layer of insight that gives brands a fuller picture of their customers’ lives before and after purchase.

LX Data isn’t just about collecting more data-it’s about collecting the right data. Data that reflects each individual's interests, training schedules, and goals.

It enables brands to build authentic relationships between customers and their favorite brands with engagement that treats consumers not as data points, but as individuals living rich, active lives.

With LX Data, brands are rewriting the playbook on loyalty, personalization, segmentation, and product innovation.

What Is LX Data, Really?

“Lived Experience Data is not just a Silicon Valley buzzword, it is literally your lived experience; the physical existence that a person has through the 24-hour clock of that day”.

Adam Stepanovic, Co-Founder and CEO, DashLX

Do you ever wonder what customers do with your products within 24 hours of purchasing?  Do they ride off into the sunset, beaming with joy? Or did their dog just get a new chew toy?

Important questions, no doubt. And questions that Lived Experience Data (LX Data) answers.

Gathered from wearable technologies like Strava, Apple Health, Garmin, and others, Lived Experience Data (LX Data) captures the story of an individual's physical existence, tracked through real-world signals across a full day.

When combined with data sources that show weather, temperature, and terrain information, it tracks how customers move, rest, train, and experience the world around them.

It’s information that traditional clickstream data isn’t able to give brands so they can see the “full picture” of who their customers truly are.

“It’s unheard of with what clickstream data has done in the past.”

Adam Stepanovic, Co-Founder and CEO, DashLX

This allows brands to tailor each user’s experience based on real-world data to build deeper, emotional connections with their most loyal fans.

Without LX Data

Hey, you — try our new fleece!

With LX Data

Hey Melanie — looks like you got caught 
in the rain on your run today. Try our new raincoat, specifically designed to protect you from Florida's afternoon rain showers.

Examples of LX Data

Unlike your exams in high school, with LX Data, you won’t have to guess what your customers want because you’ll already have a bird’s eye view of their daily activities.

You’ll get unrivaled insights powered by zero-party data and shared willingly by customers seeking more personalized experiences.

It’s also privacy-compliant and aligned with regulations like GDPR and CCPA – and future-proofed against platform shifts like cookie deprecation.

“LX Data is inherently compliant because the consumer is literally asking to connect their data so that they can have a better experience with that brand”.

Adam Stepanovic, Co-Founder and CEO, DashLX

Challenges with Traditional Data for Lifestyle brands

Most brands are limited to digital data (clicks, purchases, innovation lab data) and are blind to what their customers do after they’ve purchased. Meaning, they don’t know if customers actually ran 5 miles on rocky terrain in 80 degree weather like they said in the product innovation survey, if their snow gear keeps Colorado skiers warm in the winter, or if your customer switches from yoga in the summer to marathon training in the fall to downhill skiing in the winter.

In other words, they are unable to see how their products perform outside of the lab, or how their customers live life before and after buying.

“Physical companies have no idea what happens when somebody buys the product. They have no idea if it got worn or if it got used. It’s interesting that LX Data brings this measurement framework that the digital world is built on and has driven the economy to physical products. And the customer experience benefits from that too.“

Dustin Robertson, Co-Founder, Caddis Eye Appliances

This creates an unnecessary rise in churn rates for brands, as problems that could have been solved within weeks take months before it’s even highlighted with returns-data.

Phew! It’s a jungle out there for lifestyle brands. With legacy brands and newcomers both competing for the same eyeballs, brands truly have to be special to stand out.

“It’s really hard to connect with customers now because everything’s digital. And so we have the same channels everyone else has. We have Instagram, websites, and if you’re lucky, stores. Most brands that are successful have figured out how to create their brand as culture.”

Dustin Robertson, Co-Founder, Caddis Eye Appliances

Plus, with most brands using the same Martech, Adtech, and CRM data, eventually, consumers get bored - and AOV, LTV, brand engagement, and brand preference plateaus.

This stems from brands being unable to connect with their customers beyond traditional surface-level data.

When lifestyle companies are unable to gather real-time insights about their customers pre- and post-purchase, they create guessed-based products that consumers hate. 

And when customers are unable to effectively communicate with brands about major issues, they tell customer service to go kick rocks - and then switch to a competitor.

“Lululemon and running brands have done this well where the culture of an activity like yoga or running and the sport participation is the brand.”

Dustin Robertson, Co-Founder, Caddis Eye Appliances

“It’s never cost more to acquire customers than it does now. And we know how much it costs because we can measure it all and we’re all fighting for the same eyeballs and the same impressions. Whoever can afford to pay the most is where the bid is set. So it’s never been more expensive to run customer acquisition programs. So when you do, you better have a strategy to retain them and maximize their LTV.”

Dustin Robertson, Co-Founder, Caddis Eye Appliances

With the rising costs of customer acquisition, brands can no longer continue to hope that costs will decrease someday.

This is made harder by the fact that lifestyle brands don’t have access to technology that can incorporate their members’ everyday activities into their engagement channels. 

Brands will have to find a way to replace their current “guess-work” model with hyper-personalized experiences that will have consumers hooked on their every move.

Without fixing this glaring problem, brands can expect increased abandoned carts, returns, and lower AOV.

Having multiple departments is great for helping brands scale operations. It’s not so great when Marketing, CX, and Product Innovation teams are operating in silo and aren’t sharing data between each other with different clickstream data sets.

And with customers living dynamic lives, data that was considered “current” can quickly become outdated in a matter of days.

Latency between manual handoffs is also a huge concern for lifestyle brands, as lag in one department can disrupt the rest, leading to slower decision-making and company-wide disorganization.

“LX Data goes from an opt-in and an ethical way of handling data natively. So a brand can send messages, can do product development by understanding what people are actually doing in the product. The product development and marketing teams can really connect and be aligned and actually get along. They really can, because they are on the same page of satisfying what their consumers really want.”

Adam Stepanovic, Co-Founder and CEO, DashLX

Traditional Data vs. LX Data: What's the Real Difference?

LX Data doesn’t just capture moments—it captures the story of living.

It enables brands to meet their customers in the middle of their journey:

On the trail.

On the mat.

On the road.

We happen where life happens.

Because loyalty isn’t built at checkout.

It’s built during the lived experiences that matter most.

Why Use LX Data?

“You have all of the data when your consumers are on the screen, but when they’re not doing that, then they’re living. They exist away from their device, believe it or not.”

Adam Stepanovic, Co-Founder and CEO, DashLX 

It’s so much easier to get more data. It’s a lot harder to not get more junk data that you waste time normalizing.

Most of the time this fire-hose of data slows down decision-making for brands and leads to latency across all departments.

What LX Data offers is relevant, real-time data that provides context to data sets and brings brands closer to their fans.

It’s data that cuts through the noise, simplifies operations, and focuses on consumer individuality.

It’s data that builds genuine relationships between brands and their most loyal members, creating unforgettable memories.

“DashLX has data that felt like 1999 data. It’s data that’s unheard of. If you can get your customers to share this data with you, it unlocks an entirely different conversation and relationship with them.”

Dustin Robertson, Co-Founder, Caddis Eye Appliances

LX Data places C-level executives as leaders and innovators of brand loyalty and engagement in their respective industries.

It shines the spotlight on the leaders who, despite fear of the unknown, chose to leave the comfort of the sand to enter into muddy, unchartered waters.

And it shows other brand executives who are hesitant to jump into the LX Data pool…

Why leading brands are investing in LX Data

You don’t want to be the brand who sends winter coat recommendations to a marathon runner in the summer, do you?

LX Data allows brands to connect at the right time, in the right context, with the right message.

With LX Data, you’ll be able to:

•  Congratulate a runner after they break their 5-mile personal best
•  Suggest new, warmer snow gear to a hiker during colder-than-normal temperatures
•  Celebrate a swimmer who’s just picked up cycling as their new hobby
•  Send an SMS to product testers to fill out a survey as soon as they finish an activity

With most brands using similar data sets, differentiating loyalty programs, marketing campaigns, and individualizing customer journeys becomes a struggle, causing consumers to hop from brand to brand trying to find the best deal.

By using real-world context to engage with customers, brands unlock deeper levels of engagement and richer levels of brand loyalty; the kind that today’s consumers crave.

Don’t you just love getting Ads that aren’t relevant to you? Yeah… your customers don’t, either.

And if you’ve launched a few marketing campaigns that took off like a lead balloon because the right message reached the wrong audience, chances are, you’d like to experience less of those scenarios.

That’s where LX Data thrives.

LX Data, combined with the power of AI, gathers real-world context, allowing brands to offer hyper-personalized recommendations to their customers, driving higher purchase intent and boosting revenue.

It allows brands to:

•  Recommend the perfect trail shoes for rocky terrain runners
•  Offer ski gear to customers tracking backcountry descents
•  Suggest recovery apparel after high-impact workout streaks

With LX Data, you offer the right products, to the right people, at the right time.

Learn more

When customers feel seen and valued, loyalty and profit grows organically, and a culture is born. However, many brands make the mistake of pursuing a discount-only approach, competing for who can offer the best discounts to consumers.

What they fail to realize is that this strategy leads to a race to the bottom, with customers hopping from brand to brand seeking the deepest discounts.

Modern consumers don’t want that. They are hungry for brands that have genuine interest in helping them achieve their goals.

They want these brands to be there to congratulate them for participating in a community run, or to motivate them after they return from an injury.

LX data powers that reality for loyalty programs. With the ability to log and reward experiences such as trail runs completed, yoga sessions logged, and ski milestones achieved, you market to individuals based on their immediate environment and what they’re doing in the moment.

This leads to higher AOVs and reduced abandoned carts – and less stress for customer service.

With LX Data, brands communicate with customers 1-1 in real time, gaining actionable feedback for their current products. Not only does this allow brands to bond with your customers over shared interests, but they’ll also gain inspiration to build more products that their members will want to buy.

And when a bond like that is built between brand and customer, the possibilities are endless.

Learn more

It’s mile 10. And the dri-fit shirt that a customer has just bought from you has him looking like he went for a swim instead of a jog.

He immediately relays this to customer service, who relays it to management, who then relays it to the innovation team… six months later.

Before they’ve even begun to work on a fix, the customer has already switched to another brand, got married, bought a dog named Fido, and moved to another country.

With customers willing to switch brands at a moment's notice, brands need to be able to offer solutions as soon as problems are presented.

This means harvesting data that shows how your products are performing in the real world in real-time.

That’s where we can help.

DashLX enables faster, more contextual product testing so your customers receive products that are tailor-made for them.

And the best part? You won’t be limited by the number of people you can recruit for a survey panel. DashLX allows brands to engage with as many customers as their heart desires.

By fueling product launches with data from customer feedback, brands begin to build products that consumers love, causing them to experience fewer misfires, and build deeper trust with members.

Learn more

Your CX team is reacting to complaints, your product team is busy reacting to slow, retrospective surveys, and your marketing team is swamped with building customer personas and launching campaigns *wink* *wink*.

When different departments are focused on different data sets and operate in a silo, mixed messaging, irrelevant product updates, and reactive innovation becomes the norm.

LX data solves this by connecting teams through shared insights, streamlining communication between departments, and simplifying systems. This results in smarter product designs and simplifies trigger-based personalization.

This leads to a life where:

•  Marketing notices that most yoga users attend evening sessions and time content and rewards accordingly
•  Product sees a rising trend in the hot yoga space and designs breathable, quick-dry apparel to meet demand
•  CX preps answers to questions about gear that performs best in high heat

All departments would be working in unison to deliver products that your customers need.

What’s even better is that DashLX is a no-code, drag-and-drop platform, meaning you won’t run the risk of your IT department hating you more than they already do.

With LX Data, brands enter a new reality, where all departments operate on a shared source of truth. One grounded in how customers actually behave – not what they click.

And one that’s powered by DashLX.

LX Data: the future that’s already here

For brands looking to stay ahead of the competition, LX Data is the key to move beyond traditional mass-marketing and understanding their customers in a more personal and meaningful way.

LX Data gives these forward-thinking brands real-world data so they can see how their customers live when they are away from their screens and to connect with them beyond what they buy.

Without LX Data, brands will be stuck in a continuous cycle of customer hot potato with their competitors, forever chasing the biggest discounts.

They’ll have no way of knowing how their most loyal members live when they don’t have a credit card in their hand at the register, and as a result, won’t be able to move beyond surface-level connections.

And their Marketing, CX, and Innovation teams will continue to operate in silos with different sets of data, leading to unmet expectations, poor brand engagement, and rampant brand disloyalty.

“The challenge we’re all trying to figure out is how do we stand out in a world that’s just flooded with digital data. Those are the tools we have to connect with our customers, and in those channels,  we all have the same data.“

Dustin Robertson, Co-Founder, Caddis Eye Appliances

So, now, brands have a decision to make:

Choose to stay the same.

Or…

Upgrade to the only platform that will use LX Data to elevate your brand to the next level.

It’s your choice.

Get started with LX Data today.