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Close the Lived Experience Gap
Tech companies built retention engines on behavioral data.
DashLX brings that same engine to physical products.
Trusted by the most innovative brands & organizations
Tech Didn't Win Because It Was "Tech." It Won Because It Closed the Customer Data Loop.
Netflix, Amazon, Meta—they captured every customer interaction, learned what drove engagement, and extended retention for years.
The result:
3–7× higher retention and 6–17× higher LTV.
The result:
3–7× higher retention and 6–17× higher LTV.
Tech Brands
Personalized Data Loop
Personalized Data Loop
Tech Didn't Win Because It Was "Tech." It Won Because It Closed the Customer Data Loop.
Physical products (IRL) brands go dark at checkout. They never see how customers use products, when performance drops, or why one customer stays loyal while another churns.
Without that loop, there's no compounding. Just transactions—and churn.
Physical Products /
IRL Brands Data Loop
IRL Brands Data Loop
LX Data: The Retention Engine for Physical Products
For the first time, physical products brands can capture the behavioral data that made digital platforms unstoppable: real-world usage, activity patterns, environmental context, and replacement timing.
The impact is structural:
- Retention like a subscription business
- LTV like a digital platform
- Personalization based on how customers actually live
- Innovation driven by real-world feedback
This isn't a marketing upgrade. It's the operating system for compounding growth.
LX Data
Personalization Loop
Personalization Loop
Why digital-first companies compound — and real-world brands don’t
Netflix, Amazon, Meta – they captured every customer interaction and learned what drove engagement for each individual customer.
- They see product usage, not just transactions
- Built closed-loop personalization from real-time data
- That loop drives retention, LTV, and growth
- Physical-product brands have never had this capability
Digital-First Mag 7 (Excl. Nvidia) and Consumer Brands & Retailers Avg
Since 2019 digital-first tech giants have grown enterprise value by 103%, triple the 36.2% average growth of the Consumer Brand and Retail sectors combined.
Tech brands like Meta, Google and Apple learn how to personalize products and offers from usage data
Real-world brands only see browsing and purchase data - so they can’t personalize products or offers
The LX Gap:What happens after purchase — and before the next one
What Real-World Brands See
- Purchases
- Clicks
- Loyalty signups
What They Don’t See
- Real-world product usage
- Conditions and frequency of use
- Other activities customers like to do
- When customers are most receptive to a brand message or offer
- When they’re ready for a new product
Introducing a new category of consumer intelligence
Lived Experience (LX) Data by DashLX
LX Data shows how customers actually use physical products in the real world — by unifying wearable signals, activity context, and environment with your existingcustomer data.
See how it works
What Happens When Physical Products Brands Close the Loop?
Early adopters using LX Data see
Repeat purchase rate 2–3× higher
Customer retention 3–7.5× increase
Customer lifetime 6–7× longer
Average order value 2×+ increase
Loyalty engagement +70% Open Rates
Loyalty engagement +37% CTRs
Conversion rate +300%
Customer LTV +87%
All achieved by seeing—for the first time—how customers actually use products in the real world.
Read Case Studies* Based on real-world results of global activewear brands comparing customers connected to DashLX vs not connected
“Success for us means understanding our customers. DashLX has enhanced every interaction.”
Dan Sheridan,
CEO, Brooks Running
What this looks like in the real world
LX Data Trigger
Automated Brand Action
What this looks like in the real world
LX Data Trigger
Runner hits 100 miles
Automated Brand Action
Hey, Kate!
Congratulations on 100 miles!
Time to replace your gear.
Time to replace your gear.
Congrats email with treadwear alertand product recommendation
What this looks like in the real world
LX Data Trigger
Loyalty member finishes an event
Automated Brand Action
Epic Finish on a tough race!
Drop by our booth for a well-earned medal and gift!
Read more
Brand sends immediate recognition
What this looks like in the real world
LX Data Trigger
Weather change during activity
Automated Brand Action
Temperature’s dropping tonight
Here’s 10% off a warmer ski shell.
Read more
Climate-specific gear guidance
Purpose-Built for Every Function That Drives Growth
Build a compounding retention engine that drives enterprise value, margin expansion, and long-term LTV growth.
Create meaningful experiences powered by real-world behavior—not just clicks and carts—to build lasting loyalty.
85% of consumers say their favorite brand treats them like an individual.
– Marigold
– Marigold
Welcome to Coachella!
It's hot! Drop by our booth for free sunscreen and cute sunhats bestie!
Deliver hyper-personalized, real-time messages that drive open rates, clicks, and repeat purchases.
Personalization reduces CAC up to 50%, lifts revenues by 5 – 15% , and increases marketing ROI by 10 – 30%
– McKinsey
– McKinsey
You're 1 block away from a 10% discount
About time for new yoga pants? We're at the next intersection - and here's a bonus 10% off!
Get real-time, real-world customer insights at scale. Recruit testers directly from your user base.
41% of US households own wearables. Over 90% of adults own a smartphone.
– Statista
– Statista
Test
All-Weather Technical
Running Jacket
Product Usage Hours:
For CEOs & COOs
Build a compounding retention engine that drives enterprise value, margin expansion, and long-term LTV growth.
For Brand & Marketing Leaders
Welcome to Coachella!
It's hot! Drop by our booth for free sunscreen and cute sunhats bestie!
Create meaningful experiences powered by real-world behavior—not just clicks and carts—to build lasting loyalty.
85% of consumers say their favorite brand treats them like an individual.
– Marigold
– Marigold
For Loyalty & CX Teams
You're 1 block away from a 10% discount
About time for new yoga pants? We're at the next intersection - and here's a bonus 10% off!
Deliver hyper-personalized, real-time messages that drive open rates, clicks, and repeat purchases.
Personalization reduces CAC up to 50%, lifts revenues by 5 – 15% , and increases marketing ROI by 10 – 30%
– McKinsey
– McKinsey
For Product Innovation
Test
All-Weather Technical
Running Jacket
Product Usage Hours:
Get real-time, real-world customer insights at scale. Recruit testers directly from your user base.
41% of US households own wearables. Over 90% of adults own a smartphone.
– Statista
– Statista
Purpose-Built for Every Function That Drives Growth
For CEOs & COOs
Build a compounding retention engine that drives enterprise value, margin expansion, and long-term LTV growth.
For Brand & Marketing Leaders
Create meaningful experiences powered by real-world behavior—not just clicks and carts—to build lasting loyalty.
85% of consumers say their favorite brand treats them like an individual.
– Marigold
– Marigold
Welcome to Coachella!
It's hot! Drop by our booth for free sunscreen and cute sunhats bestie!
For Loyalty & CX Teams
Deliver hyper-personalized, real-time messages that drive open rates, clicks, and repeat purchases.
Personalization reduces CAC up to 50%, lifts revenues by 5 – 15% , and increases marketing ROI by 10 – 30%
– McKinsey
– McKinsey
You're 1 block away from a 10% discount
About time for new yoga pants? We're at the next intersection - and here's a bonus 10% off!
For Product Innovation
Get real-time, real-world customer insights at scale. Recruit testers directly from your user base.
41% of US households own wearables. Over 90% of adults own a smartphone.
– Statista
– Statista
Test
All-Weather Technical
Running Jacket
Product Usage Hours:
Every Digital Winner of the Last 20 Years Had One Thing in Common: A Closed Customer Data Loop.
People used to shop for movies like this
People still shop for IRL products like this
DashLX brings that same structural advantage to companies whose products live in the physical world.
The next generation of category-defining brands will be those that connect real-world experiences with the same intelligence that built the world's most valuable platforms.
Meet DashLXThe next generation of category-defining brands will be those that connect real-world experiences with the same intelligence that built the world's most valuable platforms.
Stop Just Selling.
Start Compounding.
Brand Loyalty isn't Built from Transactions
Your top 10% of customers drive 30% of sales, 40% of growth, and 50% of profits.¹ But most brands treat them exactly like everyone else because they can't see how these customers actually engage with products.
DashLX changes that. With fully compliant, opt-in data, every interaction becomes personal, every message becomes relevant, and your best customers feel like your only customer.
Turn Brand Experience into Retention
DashLX combines behavioral data and automation to deliver precisely-timed messages that connect.
- Trigger engagement based on real activity, not guesses
- Personalize based on how customers actually live
- Scale meaningful interactions without scaling headcount
Turn your brand into something customers can't replace—because no one else understands them like you do.
Designed for Real-World Brands with Real-World Customers
Active &
Outdoor Brands
Extend the customer journey beyond checkout. Engage like a digital brand by understanding how customers actually use your gear.
Learn MoreRetail &
Ecommerce
Your biggest growth opportunity isn't acquisition—it's retention. LX Data turns one-time buyers into repeat customers.
Learn MoreExperiential &
Lifestyle Brands
Modern customers expect personalization. LX Data delivers hyper-relevant experiences that meet those expectations.
Learn MoreFitness &
Wellness Brands
Craft tailored experiences that resonate with health-conscious customers—and keep them coming back.
Learn MoreThe Next Era of Growth for IRL Brands Will Be Data-Driven — and Started by You.
DashLX is the category leader in Lived Experience (LX) Data — the system of record for how customers actually live with your brand.
Brand Marketing & CX:
Turn marketing into a relationship
Amplify brand preference and loyalty by building a relationship where every message is specific to that person, place, activity and informed by what that person does in real life... not just their button clicks or shopping cart.
Learn More
Whew it’s cold!
There’s a Bean Bureau on the next block —we can have your vanilla latte waiting!
Loyalty CX & Marketing:
5x open rates and 2x AOV
Forget incremental growth; DashLX-powered 1-1 messages are person, place and activity specific - and triggered by real-time customer behaviors. Watch your open rates, click-through and repeat purchase rates for opted-in loyalty members skyrocket.
Learn More
You're 1 block away from a 10% discount
About time for some new yoga pants? We're at the next intersection - and here's a bonus 10% off!
Product Innovation:
Real-world usage by real customers
Get product usage insights at scale based on real-world usage by real people enriched with weather, topography and activity data. Understand how your product is actually used – and what to focus on to make it better.
Learn More
Test
All-Weather Technical
Running Jacket
Product Usage Hours:
