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Meet DashLX at The Running Event 2026
Two days on a concrete show floor is a long run. Find the DashLX Mile 27 Lounge at Booth 1121 to sit down, charge your phone, and get your legs back. While you're there, we'll show you what happens after a runner walks out the door in a new pair of shoes.
Your Week at TRE 2026
DashLX is at The Running Event 2026 at the Henry B. González Convention Center in San Antonio, with a booth, an expo floor panel, a happy hour, and a live field test.
The DashLX Mile 27 Lounge at Booth 1121
Every marathon ends at mile 26.2. The Mile 27 Lounge is what comes next: our booth at TRE 2026 and a place to work, charge your phone, and unwind during both exhibit days. Pull up a seat, plug in, and grab a warm drink before your next meeting.
Interested in meeting with the DashLX team?
Happy Hour at the Mile 27 Lounge
Day one on the show floor is a lot. Wind it down with us at Booth 1121 on Wednesday, Dec 2, from 4:00 to 5:00pm.
Grab a drink, put your feet up in the Mile 27 Lounge, and meet the DashLX team. Brands know what a customer bought, but not what happened next. We help them close that gap, the LX Gap, with the wearable data their customers already choose to share.
Build It, Buy It, Sell It: The Wearable Data Behind Every Runner Relationship
Most run specialty stores know what a runner bought, but not what happens after the runner walks out the door. Wearables and running apps now capture how far, where, and how often people run, and more runners are choosing to share that data with the brands and retailers they trust. Many businesses aren't yet putting it to use.
This session brings together Brooks and Run Flagstaff to show what shared runner data can do on both sides of the counter. They'll explore how brands use pace, mileage, and terrain to understand how people really run, and how a retailer can use the same signals to stay connected long after the sale.
Whether you run a store, build a brand, or cover the industry, you'll leave with practical ideas for earning runners' trust to share their data and turning logged miles into stronger relationships, from loyalty rewards to timely check-ins and run club invitations.
Run a specialty store? This session is built for you too. Vince Sherry of Run Flagstaff shares what using runner data looks like from behind the counter.
The DashLX Field Test: Run San Antonio, Get Messages That Know Your Run
The DashLX Field Test is a week-long, opt-in experiment for TRE attendees. Connect your wearable, run or walk San Antonio from Nov 30 to Dec 4, and get AI-generated messages written from your actual activity. It's the same kind of activity-triggered messaging running brands send their own customers through DashLX, except this time it's about you.
Link Garmin, Strava, Apple Health, Coros, or whatever you already wear. You opt in, and you can disconnect anytime.
Get out on the River Walk before the show floor opens, or log your steps between meetings. It all counts.
We'll text or email you about your real activity. Rate each one with a tap so the next one gets better. Every day you log activity earns one entry into the drawing for a prize. Winners will be announced December 4.
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Why Running Brands Meet With DashLX at TRE
Brands know what a customer bought. They don't know what happened next. DashLX closes that gap, turning the runs, rides, and workouts customers already log on their own wearables into Lived Experience Data: timing a brand can act on, margin it doesn't have to discount away, and field evidence its product team can design from. Every signal is zero-party, opted in, and brand-owned. Your team builds nothing, and you keep your stack.
"With DashLX, we're able to pull running data from fitness trackers and watches in real-time, which not only lets us truly reward their run, but also feeds into our run research team, helping us understand how runners move to build even better products."
20 minutes at the Mile 27 Lounge. We'll bring the coffee; you bring the questions about your loyalty, ecommerce, or wear-test program.
TRE 2026 FAQ: DashLX at The Running Event
When and where is The Running Event 2026?
The Running Event 2026 takes place Dec 1–3, 2026, at the Henry B. González Convention Center in San Antonio, Texas. The exhibit hall is open Wednesday, Dec 2 (8:30am–6:30pm) and Thursday, Dec 3 (8:30am–4:00pm). Dec 1 is reserved for move-in and education sessions.
What is the DashLX Mile 27 Lounge?
The Mile 27 Lounge is DashLX's booth on the TRE show floor (Booth 1121), named for the mile after the marathon finish line. It's a place to work, charge your phone, and unwind, with lounge seating, wifi, phone and laptop charging, and warm drinks and snacks on both exhibit days.
When is the DashLX panel at TRE 2026?
The panel "Build It, Buy It, Sell It: The Wearable Data Behind Every Runner Relationship" is Thursday, Dec 3, at 2:00pm in the Training Camp Theater on the expo floor. Speakers include Claire Wood of Brooks Running and Vince Sherry of Run Flagstaff, moderated by Paul Mellor of Mellor & Smith.
What is the DashLX Field Test?
The DashLX Field Test is an opt-in program for TRE attendees, running Nov 30–Dec 4. Participants connect their wearable, get personalized messages based on their activity in San Antonio, and earn one drawing entry for each day they log activity. Sign-ups open Nov 16, and spots are limited.
How do running brands use wearable data?
Running brands use opted-in wearable data, which DashLX calls Lived Experience Data, to see what customers do after a purchase. Common uses include rewarding miles in a loyalty program, sending shoe replacement reminders at the right mileage, and giving product teams real-world evidence from wear tests. Brooks Run Club, built on DashLX, saw a 23% increase in average order value.
Book Your Time at the Mile 27 Lounge
Pick a time on Wednesday, Dec 2, or Thursday, Dec 3. You'll get a seat, a warm drink, and 20 minutes with the DashLX team on what your runners do after the sale.
DashLX · Booth 1121 · The Running Event 2026 · Henry B. González Convention Center, 900 E Market St, San Antonio, TX 78205
Can't make it to TRE? Book a call with our team instead →