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ActiveLX: Uniting Lifestyle Brands that Inspire Real-World Connections
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CASE STUDY
“DashLX bridges the gap between the innovation lab and the real world. By delivering real-world feedback and user-specific metrics, it has redefined efficiency and empowered us to push the boundaries of innovation”
– Sian Gordon, Director of Innovation, Lululemon Athletica Inc.
Lululemon Case Study coming soonAbout ActiveLX
ActiveLX is a community of brands, retailers, and wellness companies working together to help people get outside, connect with others, and live healthier, more active lives. Together, we’re creating meaningful customer engagement—beyond the screen.
We’re united by a shared mission:
To revolutionize marketing, e-commerce, and product innovation through data-driven community insights.
We empower organizations to strengthen their communities, inspire outdoor activity, and build lasting connections grounded in real-world experiences.
We believe the future of engagement lies in how people live, not just how they click
The ActiveLX community brings together forward-thinking leaders who are building authentic, experience-based relationships with their customers—encouraging healthier lifestyles and deeper emotional connection.
By embracing innovation powered by lived experience, our community is enhancing the customer journey and delivering tangible business results by inspiring customer engagement and loyalty.
This is where leaders come together to redefine what it means to engage and inspire customers—in the real world.
Who Should Join?
ActiveLX is built for VPs, Directors, and CXOs in Marketing, Loyalty, eCommerce, and Product Innovation who are ready to lead the next evolution in building real-world customer connections. This community is ideal for brands, retailers, and wellness companies—across industries like outdoor, F&B, fitness, and lifestyle—whose mission is to get people into the wild: running, hiking, cycling, golfing, hunting, fishing, skiing, snowboarding, practicing yoga, or gathering at festivals and concerts.
If you're passionate about encouraging your community to get outside, get active, and live healthier lives beyond the screen—and are a leader looking to share customer loyalty strategies to grow communities and scale product innovation projects—ActiveLX is where you belong.
There are many benefits of becoming an ActiveLX member!
Joining ActiveLX means gaining access to our exclusive Slack channel, designed to connect with other like-minded professionals, share proven strategies for customer engagement, and be informed of upcoming events and content.
- Exclusive invites to virtual and in-person events—like roundtables, happy hours, and coffee meetups—designed to spark collaboration and inspire action.
- Gain data-driven insights that boost customer loyalty, improve retention, and drive product innovation from other members.
- Share open job postings at your company.
- Talk to the DashLX team 1:1.
Join the only community of executives leading the next evolution of consumer engagement
Join ActiveLX on SlackStay up to date
Newsletter
Where innovation meets movement—tracking the marketing and product innovation trends behind brands that get people outside.
ActiveLX: Product innovation Newsletter
ActiveLX: Marketing Innovation Newsletter
Podcast
Gain executive-level insights on how leaders are reinventing consumer engagement through real-world experience and movement-led strategy.
Coming Soon
Livestreams
Live interviews with industry experts exploring the marketing and product innovation trends powering the next generation of active, community-driven brands.
DashLX LinkedIn
Event Invitations
Receive invitations to in person and virtual events for marketing, ecommerce, loyalty, and product innovation leaders.
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