Tech on Tap: Pouring Out Insights at TRE with DashLX

The Outdoor and Sport Brand Industry Happy Hour

December 2nd, 2025 | 6:00pm | Boudros

Day one of The Running Event doesn’t end at the convention center, it moves to the River Walk.

Join the only happy hour bringing together senior leaders in Marketing, Ecommerce, Product, and Product Research and Innovation across running and outdoor brands. It’s your chance to unwind with peers, trade perspectives on industry challenges, share what’s working, and connect with others shaping what’s next in performance, community, and innovation.

Just a few blocks from TRE, Tech on Tap blends meaningful conversation with a relaxed setting; cocktails, southwestern bites, and a shared passion for getting people outside, active, and moving.

The DashLX team will be there too. Pouring out practical insights on how brands are using wearable data and real-world behavior to drive AI-powered personalization, automated engagement, brand-owned loyalty programs built on lived experiences, and scaled product research across teams.

Grab a drink. Meet your people. Pour into the conversation.

The Details:

Location:Boudros Texas Bistro‍
‍Distance from TRE: 3 miles
‍Time: Tuesday, December 2nd, 6:00pm-8:30pm
‍Drinks and food included!

About DashLX

Brands like Brooks, Nike, Saucony, and New Balance partner with DashLX to turn wearable signals and environmental context into insights every team can use. From scaling product research in the real world to powering loyalty challenges, personalized recommendations, and automated engagement, DashLX closes the post-purchase gap, helping brands show up for athletes with the right product, at the right time, with the right reward.