Lived Experience (LX) data for Active & Outdoor Brands

LX empowers you to understand your customers, engage with them directly, and drive revenue growth.
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CASE STUDY

“DashLX has been transformational 
for us. We now have a digital nervous system that enable fast decision-making that drives sticky customer relationships.”

– Pete Humphrey, R&D, Brooks Running

See the Brooks Running case study

DashLX Maximizes Engagement, Clicks, and Sales

+23%

Build Deeper
Connections

86% of fitness customers opt-in. 
DashLX, a wellness customer engagement platform, drives 23% more engagement.


+33%

Skyrocket Open
Rates & CTR

Real-time customer analytics power 33% higher open rates and CTRs with personalized fitness messages.

+59%

Boost Customer
Spending

DashLX connected loyalty customers spend 59% more than non-connected customers.

BUILD BRAND LOYALTY

You're doing great on your new workout plan!

That's 6 days in a row! 👏

BUILD BRAND LOYALTY

Hyper personalized,
real-time messages

Know your customer’s grind. Shape their story. With 
DashLX, you’re not just a brand—you’re their partner.
Whether it’s firing up a runner or tipping off a climber 
to ideal conditions, DashLX creates real connections, 
real-time.

Deliver the right message at the right time to the right 
person—every time. No fluff, just loyalty-building 
tools that make your customers feel seen, valued, and 
ready to move.

Scale Personalization
2X - 5X MARKETING PERFORMANCE
2X - 5X MARKETING PERFORMANCE

It's not marketing,
it's a relationship.

Connect with customers when it matters—right at 
the moment of achievement. Celebrate milestones 
as they happen. Recognize wins in real-time. Build
emotional loyalty that feels authentic. 



With DashLX, you’re not just sending messages; 
you’re showing up when it matters most. Perfect 
timing. Maximum impact. Unforgettable interactions.

The result? Skyrocketing open rates. Better click-throughs. 
Higher revenue. 

Brand Loyalty

80% treadwear alert

You'll need some new shoes in about 3 weeks

Recommended based on your typical stride, terrain and weather (and what might be your favorite color!).
REAL WORLD CUSTOMER INSIGHTS

Cohort 2: Women 25-35

1,892 Testers  |  219 Currently Active

Product Test: Yoga Pants
Activity: yoga or pilates
Product performance: week 5 of 7

REAL WORLD CUSTOMER INSIGHTS

Get insights in every 

rep, stride, and goal

Turn sweat into stats. With DashLX, every workout 
gives you the truth about how your products perform. 

Straight to the point, no guesswork—just clear insights into how 
your products perform from your customers' workouts in the 
real world.

Recruit from already-existing, real-world customers who’ve 
opted-in to share their data. Forget recruitment hassles. 
DashLX automatically matches you with testers that fit 
your exact needs.

Lived Experience Data
HOW DASHLX WORKS

Customers opt in. DashLX does the rest.

1
Opt in. Plug in. Done.

You're connected!

DashLX seamlessly integrates wearable data into your existing platforms.

2
Real-time data. Zero hassle.  

Transform data into insights you can act  on—effortless, actionable, instant.

3
Personalization that converts.
That was a wet run!
Recommended based on your typical stride, terrain and weather (and what might be your favorite color!),

Behavior-triggered, real-time messages drive higher OR, CTR and AOV.

“Success for us means understanding our customers. DashLX has enhanced every interaction.”

Dan Sheridan,
CEO, Brooks Running